Try it with one of your own proposals
Put your contract value on the scales and set how much value your customer believes in today. Then you can see whether your proposal will survive the internal approval.
Put your quoted value on the scales and set how much value your customer believes in. Then you can see whether your proposal can make it through the internal approval.
For providers of B2B software and SaaS whose customers have to justify the licence internally: industrial software, workforce, procurement, field service and many more. From 25,000 € annual contract value.
For providers of industrial and automation systems, robotics and special machinery whose customers have to justify the investment internally: system integrators, intralogistics, testing and packaging technology. From 50,000 € quoted value.
Does this sound familiar?
We look at your proposal together and tell you which numbers your contact at the customer needs for the internal approval, and whether the effort is worth it.
Does this sound familiar?
We look at your proposal together and tell you which numbers your customer needs for the investment request.
You send us your proposal. In the value model call we identify the two or three strongest value drivers and tell you what a business case would deliver in this case.
You send us a current proposal.
In the value model call we clarify which classic application fits and which value drivers work at your customer. After that we calculate the business case together with your customer.
If your application recurs at many customers, we build the value model behind it once. After that your sales team calculates on its own: in the proposal, in the campaign, at renewal.
If the application recurs at several customers, we build a generally applicable value model. After that your sales team can apply the model itself: in the proposal, on the website, in the sales campaign.
For these applications the value drivers are already worked out. We adapt them to your specific case.
Your application isn’t listed? Many projects can be derived from the value drivers that are already there. Describe in two sentences what your solution does, and we’ll tell you which case fits.
Then switch over. The page adapts prices, value drivers and examples.
Then switch over. The page adapts prices, value drivers and examples.
How we work
A business case is most convincing when the customer has calculated it too. What they have thought through and checked themselves, they no longer negotiate away — they carry it forward internally.
30 minutes on a real proposal of yours: which value drivers do we see, how strongly do they work, and how much effort is worth it?
30 minutes on a real proposal of yours: which value drivers do we see, how strongly do they work, and how much effort is worth it?
We name the value drivers, quantify their effect, put the assumptions in the open and calculate what happens if things only go half as well.
We draw on the value drivers of comparable solutions — cycle time, scrap, changeover time and labour — and add what makes your solution special. Then we quantify the effect, put the assumptions in the open and calculate what happens if things only go half as well.
One to three conversations together with you and your contact at the customer, and with the decision maker where possible. At the end they hold a business case they can defend internally.
One to three conversations together with you and your contact at the customer. At the end they hold an ROI document to take into their investment approval.
The value argument becomes part of your proposal, or you present it to your customer in person once more. That way we help you win the order together.
If you want, we prepare the value model for reuse in the further collaboration, so that your sales team can use it regularly. Then your sales team calculates the business case itself, for every proposal that follows.
This overview summarises the financial metrics of the investment. It shows whether and when the investment pays for itself, what net value it creates, and what happens if no decision is taken.
| Metric | Value | Basis |
|---|---|---|
| Total value (5 years) | 2.320.000 € | Levers 1–4 |
| Total investment (CAPEX + OPEX) | 900.000 € | Quote + service |
| Present value (of the benefit) | 2.068.400 € | WACC 6 % |
| Net Present Value | 1.168.400 € | |
| Return on Investment | 158 % | 5 years |
| Payback after | 30 months | limit 36 |
| Cost of doing nothing | 318,150 € / year | Sensitivität −50 % |
The risks shown are rated by probability and impact. They enter the value calculation as a safety discount.
| Risk | Prob. | Impact | Discount |
|---|---|---|---|
| Ramp-up longer than 8 weeks | medium | low | −4 % |
| More frequent variant changes | low | medium | −3 % |
| Availability below 97 % | low | high | −6 % |
| Total safety discount | −13 % |
| Lever | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Labour at the end of line (L1) | 23.733 € | 24.920 € | 26.166 € |
| Unmanned edge shift (L3) | 0 € | 0 € | 0 € |
| Total | 23.733 € | 24.920 € | 26.166 € |
| Lever | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Throughput per shift (L2) | 105.600 € | 110.880 € | 116.424 € |
| Absence through ergonomics (L4) | 10.500 € | 10.500 € | 10.500 € |
| Total | 116.100 € | 121.380 € | 126.924 € |
| Lever | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Order processing, inside sales (L1) | 48.000 € | 52.800 € | 55.400 € |
| Error rate in data entry (L2) | 12.000 € | 13.200 € | 13.900 € |
| Total | 60.000 € | 66.000 € | 69.300 € |
| Lever | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Quote to order (L3) | 26.000 € | 38.000 € | 44.000 € |
| Technician visit per ticket (L4) | 4.000 € | 8.000 € | 9.500 € |
| Total | 30.000 € | 46.000 € | 53.500 € |
Value that stays only in your customer’s head costs you discount or the whole project. We make the value explicit and win the project.
Selected customers and what they say
„It is astonishing — almost every customer we ran an IMPADY Value Assessment with for LabV signed a contract.“
„My customer was absolutely delighted when I offered to build a business case together.“
30 minutes on your current proposal, free of charge. Book a slot directly or send us a short enquiry.
