Value-based sales for robotics · for manufacturers, distributors and system integrators

Your customer buys the system when they believe in your capability and in the value.
We make both provable.

Make an offer others don’t: a business case, calculated together with your customer. And a value argument that guides your sales team step by step. An ROI calculator for your website, a Value Assessment for the sales conversation, both on our platform. If you want, we build value-based selling across your whole team with you.

Payback
14months
Value over 5 years
1.4m €
Cost of Doing Nothing
23,000€ / month
What this does for your sales team
  • Faster approvalsYour customer’s investment request no longer stalls on missing numbers.
  • Less discountOnce the value is on the table, the conversation stops being only about price.
  • More ordersYour contact presents the business case internally, because they did the maths with you.
  • Better forecastsThe value contribution of every quote becomes a metric for pipeline and price.
Module 01 · Website

The ROI calculator on your website.

Your prospect wants to know first whether the system pays off. The calculator gives them the answer in two minutes: a few inputs, the result as a report by email. You get the contact, and you get it with numbers.

  • Worked examples for palletising, machine tending, order picking and further applications
  • Embedded with one line of script, in your own design
  • Every report is a contact with a budget range
Example · how your prospect calculates
Shifts per day2
People per shift at the station1
Labour cost per person and year52,000 €
Investment in the cell220,000 €
Value per year
Payback
ROI over 5 years
your.address@company.comReport by email
Simplified example based on labour cost, throughput and service. Your calculator runs on the value drivers of your own solution.
Module 02 · Sales conversation

The Value Assessment for your sales team.

In the sales conversation, an estimate turns into a business case. You calculate with your customer on screen, on site or online: cycle time, labour, scrap, downtime, floor space. The value drivers are ready in the Robotics Impact Framework, you enter the customer’s own figures. After one to three sessions they hold the numbers for their investment request.

  • Predefined applications with ready-made calculation templates
  • Every assumption in the open: the customer calculates along and believes the number
  • The result as a PDF: ROI, payback period, TCO, cost of doing nothing
Palletising
Machine tending
Order picking
Welding
Assembly
Finishing
Mobile robotics
Your case missing?Many systems can be derived from the value drivers that are already there.
Sample page from the business case

The result: a business case your customer presents internally.

Investment and value per year, cumulative net with break-even, assumptions and sensitivity on one page. As a PDF for the investment request.

Module 03 · Software platform

The Robotics Impact Framework as a collaboration platform.

The web calculator and the Value Assessment run on the same platform. Whatever the prospect entered on the website is already there. Your sales team calculates on from it, deeper with the customer’s real figures and broader with every value driver of the use case. The Robotics Impact Framework is the content module for that, ready to use.

Robotics Value Assessment: choosing the application
Choose the application. Palletising, machine tending, welding and further cases are ready with their value drivers.
Result overview with value, investment and net per year
The result at a glance. Value, investment and net per year, as a business case to download for the investment request.
  • One system for the whole team. Sales, sales management and project management work on the customer project with all data in one place.
  • Calculate together with the customer. Built for the collaborative meeting with the customer, on screen on site or online.
  • Share a project space with the customer. A joint area for the proposal, files and all the figures on the business case.
  • Business case as a calculation model and as a Value Report. The customer gets the document, your sales team keeps the model and can run variants.
  • Share information and see activity. You see who opens which document and who is working on the project.
  • Your own design. Calculator and reports carry your logo and your colours.
Website · marketing
ROI calculator

A few inputs from the prospect, a first estimate, report by email.

First contact and first numbers
Sales conversation
Value Assessment

The existing data, deepened with the customer and every value driver examined.

Deepen and validate
Investment request
Business case

ROI, payback period, TCO and cost of doing nothing as a PDF for the customer.

One value document
Success review
Value Review

After go-live, reviewing the business case proves the value for the next project.

Follow-on business
Impact Discovery PlatformWith: Robotics Impact Framework · applications, value drivers, calculation models — in your design tooTry the platform for 14 days

The 14-day trial is available for the robotics segment.

Module 04 · Consulting and transformation Alongside your business or as a core project

We turn your sales team into a value-based sales team.

When the value argument is meant to stick across the whole sales team, we support the build-up, alongside day-to-day business or as a core project. Modules 01 to 03 are also available on their own. The project is not a prerequisite.

Step 01

Introduce the modules

Calculator and Value Assessment run on the platform, in your design. Your team calculates the first cases together with us, then on their own.

Modules 01 to 03 · from day one
Step 02

Anchor the value argument in your proposals

Value-driver documents and wording blocks for every application. Your proposal shows the value before the customer asks about price.

Proposal · presentation · conversation guide
Step 03

Build value-based sales

A value-driven sales process, coaching for the teams, connection to your CRM. Plus value campaigns: approaching new customers with worked examples and anchoring those campaigns systematically in the sales organisation. This is how we have built it with several customers.

Process · coaching · CRM · value campaigns

We have already built this

„My customer was absolutely delighted when I offered to build a business case together.”

Marcus Braun · General Manager · JOT Automation GmbH Deutschland
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The next step · free · 30 minutes

The value call. Afterwards you have a plan.

  1. Bring a current proposalor a typical application. Anonymised is fine.
  2. We show the two or three strongest value driversand what a business case makes of them: payback, value, cost of doing nothing.
  3. You leave with a planwhich module fits you, what it delivers and what the next step is. No obligation.
Michael Bozek
Senior Impact Engineer
Industrial plant, robotics and special machinery

Or try it straight away: the platform for 14 days