The Challenge: B2B Buyers Expect More Than Just a Product
Modern B2B buyers are more informed than ever. They research solutions, compare competitors, and make purchasing decisions long before speaking with a salesperson. In fact, 74% of buyers end up choosing the vendor that first demonstrates value (Gartner). This shift in behavior means that simply pitching product features is no longer enough – sales teams […]
How to generate more sales by determining the product value
A Data-Driven Guide for Decision-Makers Buyers today expect more than just a sales pitch – they want proof of the value they get. While flashy product features may grab attention, what really drives purchasing decisions is clear, quantifiable Return-on-Investment (ROI). Yet, many decision-makers struggle to measure and communicate their product’s impact. Without hard data to […]
