THE IMPACT DISCOVERY PLATFORM
IMPADY comprises three integrated products:
- Quick Value Check for better leads in marketing,
- Value Assessment Plattform for sales and
- Value Review Modul for renewals in Customer Success Management.
HOW YOUR TEAMS USE IMPADY
QUICK VALUE CHECK
MARKETING
Our Quick Value Check helps you to visualize the impact of your software in the early phase of the customer journey. This is how your marketing qualifies leads with IMPADY and generates valuable data for communicating your product benefits.
- Quick Value Check for websites,
- Interactive tool for trade fair talks,
- Data basis for infographics, white papers and reference storytelling.
VALUE ASSESSMENT
SALES
The Value Assessment is the central application for sales employees in the B2B software business. The focus is on working with the customer to jointly develop the customer-specific business case. The platform serves as interactive discussion support, business case generator and presentation medium and provides a clear value report for the buying center.
- Guided value assessment
- Presentation of results as a value report
- Quantified deal overview for sales managers
VALUE REVIEW MODULE
CUSTOMER SUCCESS
With the Value Review, you can record and discuss the realized benefits of the software together with your customers. This creates a continuous dialog on added value, which promotes customer loyalty and secures the extension of contracts (renewals).
- Documentation of your value contribution
- Regular forecast/actual comparison
- Securing renewals and cross/upselling
HOW WE WORK TOGETHER
INITIAL PROJECT
IMPACT DISCOVERY PROJECT
It all starts with a joint project to systematically identify the interdependencies between your software and the business success of your customers. The result is your individual IMPADY model, on which the further IMPADY “Magic” is based.
Your additional benefit:
- Cross-sales transparency about customers’ processes and the biggest levers of your solution
- Understanding the cause-and-effect relationships for the business case calculation
PROVISION OF THE PLATFORM
THE IMPACT DISCOVERY PLATFORM
Together we configure the IMPADY platform for easy use by your teams. The platform is the central location for the Value Quick Check, the Value Assessments and the Value Reviews.
From now on, your teams can independently and scalably calculate business cases with your prospects and customers and convince the buying center.
Functions include:
- Collaboration environment (for provider and customer)
- Feature-Impact Links
- Calculation of financial ratios (e.g. ROI, NPV, …)
- Value report generation
- CRM interfaces
Continuous support
IMPADY SUPPORT
Software and customers evolve – and with them the IMPADY model. We accompany you continuously and in partnership:
- Consulting, coaching and training for value-based selling
- Model update for new features or changed market conditions
- Support for campaigns, demos, events, etc.
