ALWAYS IN THE INTERESTS OF OUR SUPPLIERS AND CUSTOMERS
In the following, we have taken the perspective of our users and looked specifically at their benefits.
- Sales management
- Sales and distribution
- Customer service
- Marketing
- Your customer
IMPADY 4 ANNA
SALES MANAGEMENT
As Sales Manager, Anna is responsible for driving the business forward. It is important to her that her employees maintain a trusting business relationship with customers.
Value Selling
I know that value selling is important for our sales success. How can I ensure that all my employees apply it to the same high standard?
With IMPADY, you can establish value analysis as an integral part of your sales process and set a standard for value selling.
Project Qualification
The forecast is based on the expected project turnover of my employees. But what is the true value for us in the sales projects?
With the Value Assessment, IMPADY sheds light on the real value creation potential of sales projects.
Optimal Pricing
Have we found the right price point for the project?
IMPADY’s comprehensive project transparency provides the best possible basis for optimal pricing.
IMPADY 4 BELLA
SALES
Bella has been successful in B2B software sales for many years. But there are always hurdles on the way to concluding a contract. If she could overcome these, it would make her job much easier.
Faster Deals
All the sales documents have already been shared and the demos have already been completed, but the customer is still hesitant to take the next step. What else can I do?
With the Value Assessment, IMPADY offers an additional sales impulse that highlights the value of the project. This is the “extra mile” to sales success.
Qualify Contact Persons
Do I have the right contact person who knows the internal structures well enough to bring about a decision in favor of the project?
The value assessment shows how deeply the contact person is involved in the issue and how far they can evaluate the economic benefit of the solution.
Argumentation Aid
My contact person is the gatekeeper to the company. How can I ensure that he places my offer correctly internally?
With the value report, you ensure that your contact can use all the important sales arguments for their internal presentation of the solution.
IMPADY 4 CINDY
CUSTOMER CARE
Cindy is an existing customer advisor. She loves the regular contact with her customers. Nevertheless, she is sometimes unsure where the customer currently stands.
License Renewal
I haven’t received any feedback from the customer since the last license renewal. What can I expect in the next round of negotiations?
IMPADY enables a regular target/actual comparison of expectations and results. This is the best measure of actual customer satisfaction. The customer can see whether and how their business case is being fulfilled and can therefore make a more informed decision on license renewal.
Up-Selling
During our last meeting, I spoke to the customer about their roll-out plan. When is the best time to take the next step in order to realize an optimal cash-back?
IMPADY provides a projection for the future and helps to find the right time for the next step. In collaboration with the customer, the effects from areas that are already running successfully can be transferred to new areas. This well-founded plan case serves, for example, as a lever for expanding the solution.
Dynamic pricing
The return on investment was slower than expected. If I make some adjustments to the price now, this will secure the license extension in the long term.
IMPADY enables value tracking and opens up the opportunity to benefit from customer value creation with adaptive pricing models. In the best case scenario, the customer’s solution exceeds the original plan. In the course of our Annual Value Review, such things can be uncovered and, if necessary, included in the pricing.
IMPADY 4 DIANA
MARKETING
Diana loves her creative role in marketing. However, she also knows that B2B marketing is not just about creative ideas, but also about convincing success stories.
Inbound-Marketing
How can I generate more high-quality leads via our website with IMPADY in inbound marketing?
IMPADY’s ROI calculator is a valuable lead magnet for your own website. Customers can calculate an approximation of their potential ROI with just a few entries! Who isn’t curious?
Outbound-Marketing
How can I generate more and better leads in outbound marketing at our next events?
The Quick Value Check from IMPADY can be used at trade fairs and events as an exciting customer magnet and advertised accordingly. Customers are immediately given a quantitative order of magnitude of the benefits of the solution. A good hook for in-depth discussions!
Valuable database for marketing communication
I would like to advertise with truly relevant application stories from our customers. Where do I get the information about the true customer benefits of our solutions?
IMPADY documents the economic benefits of all sales projects and provides a valuable database for marketing communication. Whether aggregated key figures (e.g. customers from the chemical industry generate an average of 30% more output with our solution) or specific customer cases, whose reference stories are now written much faster.
IMPADY 4 BEN
YOUR CUSTOMER
Ben is a department manager in an industrial company. He is aware that he can only master future challenges with the right digital solutions. For his current software procurement, he wants sales advice that takes his individual requirements into account.
The good feeling of the right solution
The solution seems to be a good technical fit. But is it also economical for us in the long term?
A value assessment with IMPADY provides the necessary transparency to go into the investment with a good feeling.
Homework Assistance
In the end, the management is only interested in the figures. How am I supposed to do the right profitability calculation on the side?
IMPADY provides a valid profitability analysis without additional time expenditure.
Persuasion Assistance
I believe this software is technically and economically the best solution for us. But how can I convince my CFO?
The value report lists all important benefits and supports the internal argumentation.
Investment Monitor
If we do not achieve the calculated savings effects next year, we could run into a financing problem.
IMPADY creates future cash-back forecasts that can be checked regularly. Any impending deviation from the plan can therefore be recognized at an early stage.
