IMPADY -the value analysis platform for B2B sales

Why Excel doesn’t sell

Excel verkauft nicht

A field report from daily sales practice In sales, it is often said that the added value or value of the product must be brought closer to the customer. Most sales departments have heard the terms ROI, payback and value selling more than once. However, profitability calculations have rarely been used in the daily sales […]

Three myths in sales

Mythen im Sales

3 Costly Myths About Product Value That Are Hurting Your Sales & How to Fix Them In sales, every conversation, pitch, and follow-up is a chance to demonstrate your product’s value. Yet, despite strong features and competitive pricing, deals often stall or fall through. The issue? Many businesses operate under misconceptions about how value is […]